Telcoms Giant, Airtel has unveiled plans to partner with FAME Studios Africa, current producers of the famous talent TV show “The Voice Nigeria” to launch a central competition in all 14 African countries where they currently operate.
The competition will now take a new format, featuring 7 rising talents each from all 14 countries and an eventual “The Voice Africa” winner on the final day.
“The Voice Africa” initiative is expected to attract and showcase the brightest musical talents in Africa, alongside a high-profile ensemble of coaches, judges, and TV hosts.
The first instalment of the show will be broadcast on Airtel TV, Free to Air stations (FTAs) and paid channels across the countries where Airtel operates.
According to Airtel Africa GCEO, Segun Ogunsanya, “As a business, we are driven by the purpose to transform lives, and that means unlocking the potential for people to grow. The Voice Africa gives us an incredible platform to help discover and champion the musical talents of young Africans, enabling them to achieve their full potential. I believe the drama and excitement around their stunning performances will unite people across the continent.
“Our musical landscape is culturally rich, vibrant, and dynamic and the rhythms of Africa are already making a massive impact globally. There is a huge opportunity for African music to be exported on a scale larger than ever before, and The Voice Africa has come to empower our young talent and help them fulfil their ambitions. Airtel Africa is facilitating the emergence of successful musicians who can compete with their peers from anywhere in the world.”
Ogusanya added: “Airtel Africa has always believed in Africa and will always do so. As the continent with the youngest population worldwide – some 50% – harnessing their creativity, talent and energy could be transformational for Africa. Through The Voice Africa, Airtel Africa is providing a platform for Africa’s youth to showcase their talent and be the best they can be. The future of Africa is bright. The future of Africa is now.”
Airtel Africa has been a major part player in supporting, nurturing and developing African talents as well as enriching the continent’s media and television space. In the past, it has sponsored the MTV Africa Music Awards (MAMAs), the Zain Africa Challenge, which pooled university students to faceoff in a quiz competition, and the Airtel Rising Stars, a football tournament for Under-15 boys and girls.
Virtual auditions for Season 1 of “The Voice Africa” kicked off on October 19, and will be followed by live auditions later this year. The show will officially kick off broadcast in March 2023.
Remember, winner of “The Voice Africa” takes home a whooping sum of one hundred thousand dollars ($100,000). Think you got what it takes? Check out “The Voice Africa” website for more info.
Culled from The Vanguard Online News.