Amazon Prime Video has announced its official commencement of business in Nigeria, one of Africa’s biggest markets.
Technically, Prime Video Naija has been around for some time now; commissioning existing Nigerian movies and originals underground, but with a recent tweet announcing their presence and unrelenting dedication to continue to entertain the masses, they’re now official.
Popular Nigerian musician Davido took to his Twitter handle to welcome them, too:
“@primevideonaija Family… Since my first gig with y’all, it’s been mad love! Welcome to my motherland. Oya Naija run it up #JapatoPrimeVideo”
What does Prime Video Naija’s arrival mean for the average movie-loving audience?
With the official of Prime Video Naija, it means the streaming service is finally ready to do business and give Netflix a better run for its money. Monopoly is never good for the consumer, so with both big wigs with deep pockets fighting for the Nigerian audience’s attention, we can be sure about getting better value for our monies.
Prime Video is home to a lot of standout titles including Coming 2 America, The Terminal List, Fleabag, Without Remorse, Bosch, The Boys, Reacher, Upload, Undone, Hanna, to mention but a few. Nollywood production house Nemsia Films previously announced it had closed a deal to produce Original Nigerian content for Prime Video, with this official launch we can expect more of such news from other creatives across the country. This is good news for the industry and for Nigeria at large.
Will you be subscribing to Prime Video Naija? According to its website, the service costs ₦2,300/month (~$4) after a seven-day free trial.