For the first time in a very long time, top leading beverage company, Coca-Cola, has launched a new flavour: Orange Vanilla.
This is the first time the company is introducing a new flavour in the market after 10 years.
The new flavour is expected to hit the shelves and markets by late February, 2019. The company hopes that the new flavour will keep the brand current and retain customers.
Brand director for Coca-Cola trademarkz Kate Carpenter, said it is a way to encourage customers who are seeking for variety with coke rather than picking up other soda.
According to CNN News, the beverage company has decided to revamp it’s flavours ~ Cherry Coke, Cherry Coke Zero, Vanilla Coke and Vanilla Coke Zero ~ after the successful launch of Coca-Cola Zero sugar last year.
The new flavour is said to also come out in Zero sugar flavour.
Once Coke decided to pursue a new flavor, Carpenter’s team scanned Coke’s international market for ideas. They considered a few options, including raspberry, lemon, and ginger, which performs well for the company in Asia.
According to CNN News, Orange Vanilla Coke, which was available for a limited time in Canada last summer, caught their attention. They tested the flavor in the US market, where it was well received. Consumers said the flavor was “unique and different in the flavored cola category,” which is dominated by cherry, Carpenter said. Importantly, they also said they’d buy it in addition to a regular Coke, rather than replacing it. And the flavor, though “unexpected,” was still “familiar,” she said.
“The Coke flavors that work best are the ones that complement or enhance the original recipe”, said Laurent Grandet, a consumer analyst with Guggenheim Securities.
“New flavors, he added, are a way of drumming up attention for the brand. It’s all about raising awareness,” he said.