Davido Co-signs Coke’s Move to Support Family of Late NBA Legend

Coke recently paid $5.6 billion to Kobe Bryant’s family.

Davido has applauded a move from the Coca-Cola company to support the family of late American basketball legend Kobe Bryant. Kobe passed last year alongside 8 others in a helicopter-crash on his way to a youth basketball game in California.

Coke said on Monday, November 1, that it paid a whopping $5.6 billion for the outstanding 85 per cent stake in BodyArmor. Coke originally bought a 15 per cent stake in the line of beverages in the year 2018. Coke announced its purchase to commemorate the two jersey numbers Bryant wore during his NBA tenure.

The BodyArmor move marks the largest single amount Coke has ever paid for a beverage brand. Coke bought Glaceau water for $4.1 billion in the year 2007 and paid $5.1 billion the following year for Costa Coffee Bryant’s estate, which Forbes reported was worth up to $600 million (360 billion naira) at the time of his death and which widow Vanessa Bryant inherited control of, will see a roughly $400 (240 billion naira) payoff from the deal, the Wall Street Journal reports.

Davido posted the report on his Instagram story and declared that: “Dead or alive still supporting the family, that’s what we really striving for.” Check out Davido’s Instagram story below:

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