How Wizkid is Trying to Save Face After His Failed “Last Time I Ever Perform in Lagos” Promotional

Perhaps those terms were supposed to pressure fans into attending the concert but, last monetized concert or not, it was a failed PR move from Wiz and his team. And they have been guilty of several others in recent times.

A picture of Wizkid

What’s the price of free musical concerts? Low grade? Too much crowd? Or the fact that they might never happen?

Wizkid is planning to toe that route of free concerts in Nigeria after alleging that his upcoming Vibes On The Beach With Wizkid will be the last one to be monetized in his hometown.

Sharing a promotional flyer for the event via Twitter on November 29, the Ojuelegba native wrote: “Last time I ever perform in Lagos. Let’s rage!!”

While some people didn’t see anything wrong in his claims, many kicked, once again pointing to his big ego and false takes of loving his Nigerian routes. If naming his fourth studio album Made In Lagos was supposed to transmit that affection, aggrieved fans made sure they used it as a reference point to drag him.

Nearly a month later, during his Flytime concert headline on Saturday, December 24 at Eko Hotels, Victoria Island, Lagos, Wizkid decided to elucidate the meaning of the promotional message, saying that he meant it would be the last time he charges for shows in Nigeria rather than the last time he performs in the country.

But for every time you dissect the message: “Last time I ever perform in Lagos. Let’s rage!!” you become even more convinced of its clarity and intent. Why? Because it is littered with elements reactions, especially from whom it is targeted.

Wizkid 1

“Last time,” “ever,” “perform,” “Lagos,” for many people, these terms would have triggered a feeling of “this might be the last real chance I have to see Wizkid perform live.” Doesn’t seem like there’s any trace of mistake in there, does it?

Perhaps those terms were supposed to pressure fans into attending the concert but, last monetized concert or not, it was a failed PR move from Wiz and his team. And they have been guilty of several others in recent times.

Wizkid may have become a global star, but his relevance remains in his ability to channel the culture and happenings in his hometown into his craft. He may be managed by foreign institutions, he may hold more concerts abroad than he does in Nigeria, but Lagos remains the bedrock of his success.

Free Wizkid concerts in Lagos will never be out of place, but will never be taken for granted; Wizkid is that big a star. But the manner through which that intent has been announced is embarrassingly disappointing. When you want to appease people, it’s often easy to say what you can’t commit to. Just like saying concerts will be free when you know they may eventually never happen.

Is Wizkid simply trying to save face after the backlash? Guess we’ll find out soon enough.

What do you think?

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