Kanye West held a listening party for his upcoming album “DONDA” and the event has broken Apple Music’s Global Livestream record.
Kanye’s DONDA was supposed to debut on Friday morning but didn’t, and now an August 6 release date has been set. Although the project premiered at the Mercedes-Benz Stadium in Atlanta, Kanye continued working on the project, stating that he wants the best version of the project to be put out. Many fans have touted DONDA to be Kanye’s most compelling body of work in recent times. It’s an odd rollout, even for Kanye West. He stood in the center of the arena with a mask on, without a word being said, and allowed the music to play front to back.
Kanye has also temporarily set up his living quarters at the Mercedez-Benz Stadium where he continues to finetune DONDA. The arena was sold out for ‘Ye’s listening party. However, beyond the 40,000+ people that were physically present, millions more were hovered over their laptop or smartphone tuning in to hear what Ye’s been cooking up this whole time. According to TMZ, the DONDA listening party shattered Apple Music’s Global Livestream record with upwards of 3.3M viewers. The record was previously held by Gucci Mane and Jeezy’s “Verzuz” last year who had 1.8M viewers on Apple Music in total.
Though DONDA isn’t on streaming services yet, fans received an update from Justin LaBoy who said Kanye West’s new album is set to drop on August 6th. Let’s hope that the release date holds up this time.