Marvel Buys The Rights To Use Stan Lee’s Likeness In Movies And Other Promotional Materials

The giant media house signed a 20-year deal to use the late comicbook creator’s likeness to promote all things Marvel.

Stan Lee

Marvel has struck a deal with the Stan Lee Universe “to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various ‘experiences’ and merchandising.”

Stan Lee was an American comic book writer, editor, publisher, and producer. He birthed many of the comicbook characters that have dominated the movies and box office in the present day Marvel Cinematic Universe and passed away in 2018. Prior to his death, the creator was well-known for his likeable cameos in all-things Marvel productions (within the MCU and even outside it, as seen with likes of Sony’s Venom-verse).

This deal gives Marvel a wide range of permissions regarding Stan Lee, including the use of “Lee’s name, voice, likeness and signature in movies and television projects, as well as to use images, existing footage and existing audio recordings featuring him.”

A lot of people would be wondering if this deal also covers the return of Stan Lee’s cameo seeing as we know the technology to recreate his likeness in movies now exists. According to The Hollywood Reporter, “this new deal does not necessarily pave the way for the return of Lee cameos in movies.”

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