South African media company Multichoice has partnered with the makers of ‘Cocomelon’; British children’s media company, Moonbug to birth a new channel ‘Moonbug Kids’ set to launch on the DStv platform. The channel which will include content from Moonbug’s portfolio will launch this October.
The channel will air in English and will include content like Cocomelon, Blippi, Gecko’s Image, Morphle, Arpo and recent acquisitions like Oddbods and Little Angel
Georginah Machiridza a top executive at Multichoice in a press statement reaffirmed that the pay-TV service operator’s top priority was to provide the best content, both local and international so as to provide customers with the best viewing experience possible. According to her, to achieve this, operators must review its channel offering regularly and ‘Moonbug Kids’ was fulfilling this quality check.
Commenting on the partnership between Moonbug and MultiChoice, Mr. Nicolas Egalu, managing director of APAC and Moonbug EMEA discussed the uniqueness of Moonbug’s content and how it doesn’t want to become a direct-to-consumer competitor.
“We don’t want to create a direct-to-consumer proposition. We see ourselves as partners for platforms. We don’t want to compete with them and I think that makes us stand out in the perception of platforms. They believe we are there for the long term. Part of the appeal of our channel is the operators are not worried about us changing our strategy and going to consumers.”