Ms. Shola Sanni, Director of Public Policy for Sub-Saharan Africa, Netflix, recently revealed that the global streaming service has invested nine billion naira in the Nigeria film industry from year 2016 to 2022.
This was made known at a recent Nigeria Digital Content Regulation Conference event held in Lago that had various stakeholders -from local to pay TV- in attendance.
Sanni revealed that Netflix had acquired over 125 films and TV series since its arrival in the country, and that the streaming service was investing heavily to ensure that all subscribers across the world enjoyed the same content at will.
“We love Nigeria and believe in it and that is why we are investing in the Nigeria film industry to entertain Nigerians and the world, with the best-in-class stories from the country.
“We are poised to tell stories that are not only interesting in Nigeria, but in other 189 countries where Netflix is present.”
Executive Director of the National Film And Video Censors Board (NFVCB), Alh. Adedayo Thomas, had this to say in his welcome address:
“The overall goal of this conference is to create a platform for robust dialogue between the government, through the regulator and the Video-on-Demand (VOD) platforms.
“This is led by the Over-The-Top Streamers, as the government strives to oversee, monitor, moderate and balance the digital phenomenon for all players.
“As the shift from traditional to digital content consumption and the operations of local and international Over-The-Top (OTT) streaming services continue to impact on the growth of the local film industry in Nigeria.
“It has become imperative to convene the second edition of this conference.”