If believing in one’s self was a product, it’d be Netflix. The streaming service that helped changed the face of the film & TV industry as we know it has recently made known its resolve to stick to its binge-watching format for releasing new content on its platform.
In a letter to shareholders for the third quarter, Netflix addressed questions about the binge model. The streaming service cited user engagement as a reason for sticking to the model, and it listed Squid Game as a direct beneficiary of it.
“We think our bingeable release model helps drive substantial engagement, especially for newer titles. This enables viewers to lose themselves in stories they love. It’s hard to imagine, for example, how a Korean title like ‘Squid Game’ would have become a mega hit globally without the momentum that came from people being able to binge it. We believe the ability for our members to immerse themselves in a story from start to finish increases their enjoyment but also their likelihood to tell their friends, which then means more people watch, join and stay with Netflix.”
With more and more of the other streaming services like Prime Video and HBO Max ditching the binge-release format, fans have wondered for a while now if and when Netflix might toe the same path. It’s clear now that isn’t happening anytime soon.