Global TV and film streaming giant Netflix has continued to strengthen its stronghold on the African market. Since its entrance into the continent in 2016, its growth has been somewhat meteoric.
On Wednesday June 2021, Netflix announced the introduction of a Mobile plan across 43 countries in Africa including Nigeria. The new Mobile plan is a 50-60% reduction in the price of the basic Netflix sub and Nigerians can get it from as low as N1,200 per month.
Netflix also added a new feature Play Partial Download. This allows mobile android users to start watching their favourite movie or show before download is completed. The tech giants had previously tested the feature back in July of 2020 and discovered that 35% of new subscribers & 24% of existing ones played a partial download at least once. The research also revealed that the African market is most popular for downloading content making the added feature perfect for the region. Alongside time saving, Play Partial Download would also help subscribers save costs on Data and power.
Keela Robinson, VP of Product Innovation at Netflix said about the new development, “We always want to make it easier for members to access their favourite series or movies regardless of language, device, connectivity, or location. So partial downloading is now available on Android phones and tablets. Robinson also added that Netflix will begin testing the feature on iOS in the coming months.