Omah Lay will feature alongside other international stars in new Sprite Limelight music program. Lay will work with British Grammy Award winning record producer, singer/songwriter, James Blake, Coi Leray (USA) and Hua Chenyu (China) in the first instalment of the promotional campaign.
Omah Lay confirmed recently that his debut studio album Boy Alone will still release later this year, on the 24th of June despite facing some difficulties.
The Sprite Limelight is a new music program produced in conjunction with an amazing and diverse ensemble of international musical talent, with James Blake serving as host and chief curator.
Sprite’s new global brand narrative, Heat Happens, portrays the brand as the drink that helps you cool down in the face of everyday heated moments, which is supported by the new music program.
The program brings together music fans from many cultures and styles, introducing a new way of creativity that honours each person’s authenticity and uniqueness.
Sprite Limelight was developed in collaboration with Universal Music Group as the primary content developer and the new OpenX agency partnership with WPP as the amplification partner.