Ushering music lovers straight into the weekend is visuals to Joeboy’s viral hit single, Sip (Alcohol).
Directed by Dammy Switch, the video sees the emPawa artist getting away from his problems, while sipping his alcohol.
Although only released last month, the audio has since clinched number one spot on Apple Music’s Top 100(Nigeria). This fit stems majorly from the social media stir created by the Alcohol challenge on Tiktok.
The challenge saw some Nigerians consuming substances such as paint, antiseptic liquids, uncooked rice and many more in videos, as opposed to alcoholic drinks featured in the original challenge.
See some below;