Streaming Wars: Paramount+ Announces Plans To Launch In Africa

Paramount+ in Nigeria

If you thought the Streaming Wars was done, think again. Paramount+ has announced plans to launch its product, another streaming service, here in Africa. 

This revelation was made at the recently-concluded Africa International Film Festival (AFRIFF) held in Lagos, Nigeria, and the news was broken by Shock NG.

Bada Akintunde-Johnson , the Country Manager of Paramount Africa said:

“We are engaging with key players in the industry, particularly producers to co-produce and co-fund projects with us. We’ll identify stories, documentaries, drama series, and features films that can go on the platform and some other platforms. We also hope to be able to deliver these local projects with producers who have been building the market and their portfolios over the years. We hope to continue to change the narrative for the better in our continent.

“For now, we are not funding any project by ourselves. We are looking for people with skin in the game, people with whom we can share co-ownership. Once we agree that the story is great, we will decide on the funding and other stuff like distribution. It’s a 50-50 partnership deal.

“We are in a streaming age. Paramount+ has rolled out in America. This is Africa’s time. African stories are going mainstream. It’s an opportunity for us to do more of the storytelling ourselves. With Paramount+ coming to Africa, it does not imply that Americans are coming to develop our stories for us. It’s about us telling our stories on a global platform with the global expertise that we have.” 

When Paramount+ finally launches in Nigeria, it’ll join the ranks of Netflix, Prime Video, and Showmax, to mention but a few, currently enjoying the patronage of many Nigerians. The streaming war is only just beginning, wouldn’t you agree?

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