Canadian rapper Drake has been at the top of the rap game for a long time, and is tapping into the fan-love generated by his music to create more streams of income.
On 15 November, Drake celebrated the tenth anniversary of his hit record ‘Take Care’ feat. Rihana, taking to Instagram to share a series of throwback pictures. ‘Take Care’ was released in 2011 and arguably kick-started Drake’s intimate relationship with lovers of the “Romantic Hip Hop”genre, if there’s ever a thing like that.
When Drake’s Toronto estate, dubbed “The Embassy” was first revealed to the public via Architectural Digest, everybody most people were awed about certain features of the mansion while some had their own opinion about The Six God’s interior decorating skills.
Now, nearly two years after the Architectural Digest story and our introduction to The Embassy via the “Toosie Slide” music video, fans can take a virtual tour of the residence, and will be presented with opportunities to purchase Drake-related products at nearly every turn.
Drakerelated.com, the website on which fans begin their virtual tour, lives up to its name.
According to blogTO, the site “is a one-stop shop for everything Drake-related, housing a wide range of tunes and apparel, packaged as a tour of the multi-platinum recording artist’s 50,000 square foot mega-home.”
Beginning out front of The Embassy with a couple of Mercedes Benz G-Wagons and a Rolls Royce, fans can toggle through Drake’s bedroom, his lounge, and his studio. Links to his basketball court and garage are reportedly in the works, but currently, each of the available rooms feature a handful of Drake-related products available for purchase.
From his OVO clothing line, to his NOCTA collaboration with Nike, to his Better World fragrance candle line, Drakerelated.com is really a hub for everything pertaining to the man himself. It seems clear that the plan is to expand the site, and include full histories of each Drake record and links to each of The Embassy’s many areas, but for the time being, go check out Drakerelated.com and let us know what you think in the comments.
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