Tems Models Reebok’s New Classic Leather Sneakers

Tems and British sports and foot wear manufacturing giants Reebok link up for new ad campaign

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Nigerian Afropop and RNB sensation Temilade Openiyi, professionally known as Tems is the latest Nigerian musician to model for a global sports and foot wear brand Reebok.

You cannot separate music from style and fashion, and Afrobeats is living up to that.

As part of the British company’s launch campaign for their new classic leather shoe line, Tems had earlier appeared in a short film alongside other supper stars including NBA legend legend Allen Iverson, Venezuelan singer-songwriter Arca Colombian Singer/songwriter Brent Faiyaz, London based Rapper, songwriter Ghetts French singer-songwriter and producer Lolo Zouaï.

The short film was titled “Life Is Not A Spectator Sport.”

In a short video shared by Reebok on Instagram, Tems dons styled Reebok branded fitness wear, and completes it out with an off-white classic leather sneaker while her neck is adorned by a thick silver necklace with multi pendent.


She flips her signature long braids from side to side as though she’s performing, with the camera fleeting and changing angles.

The caption on the post read: “Tems moves by the air of her lungs, letting her divine nature lead her on her journey. Her soothing chords create a spiritual essence. Her words call to freedom. She is not bound by the conditions of what it means to live. She tells stories of her thoughts and experiences. because what is life if people can’t see you.”

Tems also recently modelled for American premium fashion brand Tommy Hilfiger. Check out the pictures below.

Check out the Reebok’s “Life Is Not A Spectator Sports” short film featuring Tems below.

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