TomTom the household candy brand of Cadbury Nigeria Plc has signed leading Nigerian rap act, Phyno and singing sensation Teni as its Brand Ambassadors.
At an unveiling ceremony held at in Lagos, the company revealed that the desire to connect further with their consumers through music informed the engagement of the talented duo.
The contract involves featuring in the TomTom’s brand and marketing campaigns, including advertisements and special appearances at the brand’s events.
The Managing Director, Cadbury Nigeria Plc Mr Amir Shamsi expressed his delight at the influence of the ambassadors on the objectives of the company for the TomTom brand. “The future is now. Despite being a candy of heritage, TomTom remains youthful and cool. The Nigerian entertainment industry has remained a major sector for the Nigerian youths to thrive and TomTom is very delighted to go all the way to showcase passion points of millions and hopefully contribute to the success of many more”.
In their response as ambassadors, ‘Phyno’ and Teniola expressed delighted at their engagement by TomTom and the opportunity to form a deeper bond with ever growing fans of young people that are always open to cool new experiences. They both look forward to very exciting times in their ambassadorial roles.
TomTom is the leading Candy in Nigeria and has been in Nigeria since 1970. The brand has thrilled millions of loyal consumers in Nigeria and beyond for over 50 years and has grown to be the biggest and strongest candy brand in Nigeria market.