After initial delays, The Weeknd has now released “The Dawn FM Experience” on Amazon PrimeVideo.
On his birthday, the 16th of February, The Weeknd announced there was more to come in the Dawn FM epoch. He tweeted “32 and still in purgatory. we’re about to enter PHASE 2.”
Considering he’s renowned for using cryptic ways and codes to pass messages to fans, the post made it quite easy for die-hards to suspect something was on its way.
About a week later, The Weeknd shared a tweet revealing what he meant by “Phase 2” in his earlier tweet. “next phase has begun…Dawn FM Experience premieres February 26 on @PrimeVideo.”
He also dropped a teaser for the film, adding to the hype. Check out the video below:
The film eventually premiered on the 26th of February and is described as “a visual performance of the album. It will also stream as an ‘eight-track live EP’ that’ll be exclusively on Prime. The video experience was created by Abel, La Mar Taylor, and Micah Bickham. Bickham directed the lyric videos to Dawn FM+The Live Stream Performance.”
Weeknd also released a whole new line of merch to accompany the roll out. Check them out below.